Stefanini
AGENCY
W3haus
CATEGORY
Art Direction
BRIEF
Our task was to create a campaign showcasing Stefanini’s extensive experience and expertise in AI technology, positioning the company as a leading authority in the field. Stefanini, a global technology powerhouse with a presence in 41 countries and over 32,000 skilled professionals, sought to highlight their longstanding AI initiatives. To achieve this, we selected 5 standout case studies—each representing AI solutions developed for major clients across various industries.
Our challenge was to transform these case studies into compelling visual narratives that not only reflected the client's industry and solution but also projected a futuristic yet realistic tone. Leveraging AI, we generated hundreds of highly detailed and imaginative images, each tailored to encapsulate the essence of the respective client and solution. The goal was to capture attention and imagination, illustrating Stefanini’s capabilities with a unique blend of innovation and precision.
OUR CHALLENGE
The outcome was a series of captivating visuals that seamlessly merged realism with a forward-thinking aesthetic. Accompanied by the slogan "Imagine. With artificial intelligence, Stefanini delivers," our campaign extended beyond static images to include dynamic video cases and detailed project reports. This multifaceted approach not only showcased Stefanini's AI capabilities but also served as a strategic PR Stunt for the company, garnering significant attention and reinforcing its position as an industry leader in AI technology.
As the Art Director, I played a key role in crafting the visual prompts and guiding the overall campaign aesthetic, ensuring each case study was effectively communicated and visually compelling.
RESULT
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